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How is artificial intelligence changing our search behaviour? What role does this play in the discoverability of information? And what must companies do now to be prepared for this?

Many innovations fail because they overlook real needs. Human-Centered Design as a bridge between business interests and social impact.

How do brands manage to influence our decisions without us noticing? This masterclass showcases the most effective mechanisms of neuromarketing – from emotional priming to storytelling and cognitive biases. You will learn which behaviour patterns brands deliberately target, how our brains respond to stimuli – and how you can ethically apply this knowledge for communication, branding, and sales.

Artificial intelligence is changing personnel processes – from candidate selection to performance analysis and employee management. However, there are high legal requirements in the HR sector: many applications are classified as high-risk systems under the AI Regulation, and data protection regulations also apply under Article 22 of the GDPR. In this practical masterclass, you will learn which tools can still be used legally today, where the limits are – and how companies can responsibly integrate AI into their HR processes.

In our masterclasses on the topic of "Mindfulness", you will learn how to integrate mental strength and clarity into your daily life. Experts will show you practically how to use mindfulness effectively to reduce stress, strengthen your resilience, and improve your quality of life in the long term.