MASTERCLASSES
MASTERCLASSES
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Join us at the 48forward Festival 2025 and experience exclusive, intensive sessions with leading experts who will deepen your knowledge, expand your network, and prepare you optimally for the challenges of the future!
Masterclass Clusters
Our masterclasses cover topics such as AI, sustainability, leadership, geopolitics and society – compact sessions with leading experts who provide you with practical knowledge and new perspectives for the future.
DAY ONE
DAY TWO
11:00 - 12:30
The Future of Search Engine Optimisation with AI
How is artificial intelligence changing our search behaviour? What role does this play in the discoverability of information? And what must companies do now to be prepared for this?
Simon Boé
Masterclass Rooms
14:00 - 15:30
Build What Matters – Product responsibility begins with listening.
Many innovations fail because they overlook real needs. Human-Centered Design as a bridge between business interests and social impact.
Martha Biadun & Tim Schneider
Masterclass Rooms
14:30 - 15:30
Mindfulness
In our masterclasses on the topic of "Mindfulness", you will learn how to integrate mental strength and clarity into your daily life. Experts will show you practically how to use mindfulness effectively to reduce stress, strengthen your resilience, and improve your quality of life in the long term.
Bernhard Tewes
Masterclass Rooms
14:30 - 15:30
KI sicher nutzen – Erkenntnisse, Risiken und Praxislösungen Masterclass powered by Hiscox Business Academy
Die Masterclass beginnt mit einem Überblick über die aktuellen Studienergebnisse des Spezialversicherers Hiscox zur KI-Nutzung in deutschen Unternehmen. Wir zeigen, wo Chancen liegen – und wo Risiken oft unterschätzt werden und zu teuren Schäden führen können. Im anschließenden Praxisteil lernen die Teilnehmenden, wie sie KI-Tools sicher einsetzen: mit rechtssicheren Prompts, datenschutzkonformen Prozessen und Strategien zur Fehlervermeidung bei KI-Ausgaben.
Eric Insel, Leo Molatore
Masterclass Rooms
15:30 - 16:30
Finanzen für Frauen
Margarethe Honisch
Masterclass Rooms
15:30 - 16:30
How brands influence your mind - the key behavioural patterns revealed from neuromarketing
How do brands manage to influence our decisions without us noticing? This masterclass showcases the most effective mechanisms of neuromarketing – from emotional priming to storytelling and cognitive biases. You will learn which behaviour patterns brands deliberately target, how our brains respond to stimuli – and how you can ethically apply this knowledge for communication, branding, and sales.
Severin Lucks
Masterclass Rooms
DAY ONE
DAY TWO
11:00 - 12:30
The Future of Search Engine Optimisation with AI
How is artificial intelligence changing our search behaviour? What role does this play in the discoverability of information? And what must companies do now to be prepared for this?
Simon Boé
Masterclass Rooms
14:00 - 15:30
Build What Matters – Product responsibility begins with listening.
Many innovations fail because they overlook real needs. Human-Centered Design as a bridge between business interests and social impact.
Martha Biadun & Tim Schneider
Masterclass Rooms
14:30 - 15:30
Mindfulness
In our masterclasses on the topic of "Mindfulness", you will learn how to integrate mental strength and clarity into your daily life. Experts will show you practically how to use mindfulness effectively to reduce stress, strengthen your resilience, and improve your quality of life in the long term.
Bernhard Tewes
Masterclass Rooms
14:30 - 15:30
KI sicher nutzen – Erkenntnisse, Risiken und Praxislösungen Masterclass powered by Hiscox Business Academy
Die Masterclass beginnt mit einem Überblick über die aktuellen Studienergebnisse des Spezialversicherers Hiscox zur KI-Nutzung in deutschen Unternehmen. Wir zeigen, wo Chancen liegen – und wo Risiken oft unterschätzt werden und zu teuren Schäden führen können. Im anschließenden Praxisteil lernen die Teilnehmenden, wie sie KI-Tools sicher einsetzen: mit rechtssicheren Prompts, datenschutzkonformen Prozessen und Strategien zur Fehlervermeidung bei KI-Ausgaben.
Eric Insel, Leo Molatore
Masterclass Rooms
15:30 - 16:30
Finanzen für Frauen
Margarethe Honisch
Masterclass Rooms
15:30 - 16:30
How brands influence your mind - the key behavioural patterns revealed from neuromarketing
How do brands manage to influence our decisions without us noticing? This masterclass showcases the most effective mechanisms of neuromarketing – from emotional priming to storytelling and cognitive biases. You will learn which behaviour patterns brands deliberately target, how our brains respond to stimuli – and how you can ethically apply this knowledge for communication, branding, and sales.
Severin Lucks
Masterclass Rooms
Get your Ticket!
00 : 09 : 04 : 32
Get your Ticket!
00 : 09 : 04 : 32